Qualitative & Quantitative Research

Full-service qualitative and quantitative market research delivering Behavioural Insights 

• Focus Group discussions
• In-depth interviews
• Online communities  
• Quantitative surveys 
• Ethnographic observation
• Monitoring & Evaluation, MEL and MELD
• AI powered big qual / conversational chat
• Moderation

Application of evidence-based fields of Behavioural Science and Psychology drawing from academic research and real-world case studies

• Behavioural Economics
• Social Psychology
• Cognitive Psychology
• Neuroscience 
• Evolutionary Psychology 

• Framing and messaging 
• Brand and Communications development and testing
• Opinion polling 
• Geopolitics
• Reputation 
• Disinformation / Misinformation 
• Cross-cultural insights 
• Technology, Health 
• Behaviour Change, SBC, nudge development